At the heart of my marketing work is building connections through the power of great storytelling: words, photos, design and user experience.
In my first year as Director of Strategic Marketing & Communications at Keystone School, I led the overhaul of the school’s website, created and designed a weekly newsletter, updated the branding and updated print collateral.
As a one-person department, I produce nearly all the content (articles, photos, video) for the school’s website, manage the school’s social media outreach and work with media on stories about the school. I also conduct surveys and use data visualization to present the results in compelling stories.
If you haven’t checked out the Keystone website, please take a look. I led the work to overhaul it from an outdated site to a compelling online presence that invites users to learn more about the school. Also check out the weekly newsletter I created. It now goes out to about 2,500 parents, alumni, students, alumni parents and friends of the school.
Here are some other examples:
Web copy: Fairmount Hotel I wrote the homepage copy)
Web copy: Weston Urban (I wrote much of the copy for the website in collaboration with the principals of the firm)